BELOVED INDIA was started in 2015 by Aparajita Barai with the aim to re-look at Indian culture and re-establish the understanding. It mainly focuses on the symbolic language of the Indian spiritual concepts and tries to revive the lost connection between the past and the present seekers, in a renewed way. 

Through the creation of artworks, it explores, experiences and experiments. Through exhibitions, presentations and workshops, it shares, influences and spreads.

AIM
To aspire, connect, replace and evolve.

  • To evoke spiritual quests aspiring to become better individuals.

  • To replace dead rituals with living practices by re-exploring the connotations.

  • To connect Design and Culture, recognizing both as problem-solving endeavors.

  • To act as a bridge between "the ancient" and "the modern" to help in its healthy evolution.

PHILOSOPHY

It starts with "self".
When there is righteousness in the heart, there is beauty in the character. When there is beauty in the character, there is harmony in the home. When there is harmony in the home, there is order in the nation. When there is order in the nation, there is peace in the world.

ARTIST/DESIGNER

"As a seeker, I am in search of the divinity. As I seek, the path keeps revealing itself to me and as I walk that path, I want to share my findings and journey, hoping it will benefit in breaking through the rigidity", says Aparajita Barai.

She is a communication designer and an artist. She has graduated from National Institute of Design (NID), Ahmedabad and completed her masters with a distinction in Design for Communication from University of Westminster, London. She lives and works in Auroville at present.

Her work shows influence from the folk style and reveals the intricacy of traditional Indian art form. Mythology and spirituality predominantly mark her subject.

Her motive and mission is to re-stir Indian spirituality and philosophy and present it with personal quest. She aims to dig out the ancient treasures, meanings and possibilities that have got submerged under the ceremonial practices.